Vidal Sassoon Salonist Hair Color 5/452 Medium Intense Red delivers salon quality hair coloring for a stunning, permanent color.

  • Colors roots and lengths separately using a 2-step salon technique.
  • Includes brush, bowl and VS serum.
  • 100% gray coverage.
  • Up to 8 weeks of salon quality permanent hair color.
  • Rich, seamlessly blended Medium Intense Red color.
  • Perfected by Vidal Sassoon color experts.

How to Use

It’s more than color. It’s a work of art.

Because different parts of your hair take in color differently, Vidal Sassoon created Salonist, a revolutionary 2-step method that treats your roots and lengths separately. The result is stunning, seamlessly blended color with lots of depth and tones.


To begin, empty Tube 1 and Bottle 1 into the bowl and mix until smooth.

PRO TIP: For long, thick hair use two boxes of Salonist 5/452 Medium Intense Red hair color.

Then, using the tip of the brush to part your hair, divide it into ½-inch sections along the hairline.


Take ¾ of your mixture and brush the rich 5/452 Medium Intense Red color cream into your hairline. Massage your roots to ensure even coverage.

Because 5/452 Medium Intense Red is a vibrant shade, proceed immediately to Step 2.

Prep for Step 2 by adding the Sassoon Serum in Tube 2 to the color cream still in the bowl. There should be about ¼ left.

PRO TIP: If you did not use ¾ of the product in Step 1, remove the excess product before adding serum.


Scoop the new mixture out of the bowl and smooth and blend thoroughly through your hair, all the way to the ends. Massage the color all over, even at the roots for the best coverage.

Because 5/452 Medium Intense Red is a vibrant shade, wait 30 minutes.


Wash hair with a color-safe shampoo, rinse and then apply Salonist Color Preserving Conditioner. Leave in for two minutes, then rinse again.

PRO TIP: Use Color Preserving Conditioner for every day washes to make color last longer.


Ratings & Reviews

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