From humble beginnings in London’s East End to the A-List streets of Beverly Hills, Vidal Sassoon (1928-2012) revolutionized the hair industry with his forward-thinking techniques and innovative styles.
After an apprenticeship under a renowned London hairdresser, Sassoon set out to change the world and opened his first salon at 108 New Bond Street in 1954.
“The first day we had about three clients,” he said in the 2010 documentary Vidal Sassoon: The Movie. “But I made up my mind then that if I was going to be in hairdressing long-term, I wanted to change things.”
His point of view was revolutionary: “Haircutting simply means design.”
Influenced by the Bauhaus movement of his peers in architecture, Sassoon’s taste for strong, clean lines and shapes influenced the hairstyles he’d become famous for: the Five-Point cut, the Geometric Bob and the Pixie.
With anyone else, Sassoon’s hairstyles may have only garnered a passing amusement before fading away into novelty. But with his showmanship and holistic ideas about how ”a great hairstyle was only one part of an overall feeling of vitality and beauty,” Sassoon elevated hair to the level of fashion.
It is impossible to overestimate the value of Vidal Sassoon. He laid the blueprint of modern hairdressing and changed the way women looked, forever.